OWNERSHIP OF THE BRAND

The Francophone brand belongs to all of British Columbiaís Francophones. It is not associated with a particular organization or individual. However, in order to meet the legal and administrative requirements accompanying the creation of a brand, the Fédération des francophones de la Colombie-Britannique has fiduciary responsibility for the brand on behalf of the community as a whole.
 
PRESENTATION OF THE SYMBOL

The symbol represents a butterfly fluttering its wings. The colours are fresh and vibrant like the forests, water and sky in the province’s landscape. The butterfly’s wings form a heart, the source of vitality and expression. This dynamic and friendly symbol evokes pride and is perfectly suited to the environment that it represents. The wings are transparent and have different hues symbolizing the various regions of B.C. and different places of origin of the Francophones who have joined together with one voice.

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