On the eve of the 2010 Olympic and Paralympic Winter Games, in a desire to create a unifying symbol, the Francophone community of British Columbia has taken steps to develop a British Columbian Francophone brand. This brand will be used by Francophones and Francophiles to emphasize the Francophone presence in British Columbia.
ORIGIN OF THE BRAND
The first efforts to develop a Francophone brand began in the fall of 2007, when a committee made up of representatives of Francophone organizations agreed on the importance of such a brand to enhance the visibility of British Columbia’s Francophones and indicate their openness to the province’s population as a whole. This brand, comprising a slogan and a graphic symbol, was launched in March 2009. The launch was followed by a promotional campaign to begin the process of acknowledging Francophones, both in their diversity and their integration within the broader community of British Columbia.
FRENCH, A PART OF US -
LA COLOMBIE-BRITANNIQUE, J’EN FAIS PARTIE
The message conveyed to the province’s population as a whole is that of a well-integrated community. Indeed, regardless of where they come from, Francophones feel at home in British Columbia and contribute to the province’s vitality, as do the other inhabitants of this magnificent region. They form an integral part of this entity called British Columbia, and they fit in perfectly. It is in this spirit that the Francophone community declares “French, a part of us - La Colombie-Britannique, j’en fais partie.”
© 2009 - Tous droits réservés / La C.-B. j’en fais partie - French a Part of Us / La Fédération des francophones de la Colombie-Britannique - www.lacolombiebritannique.ca